An HIV Zealot?

A DSTV StreetPole ad recently caught my attention. In true DSTV style, it offered out some big words, some sexy pictures and a great special on decoders. It was the words that got me thinking. Score Big. Go Wild. Be Unfaithful. DSTV R599. The Be Unfaithful portion of that ad came complete with smacker lips Rihanna looking seductive (pretty sure it was her).

You can't really fault the ad (can you?) - because then you'd have to fault every magazine cover and E! Entertainment programme this side of 1989. But it does get you thinking though.

In public media, where do you draw the line between sexy, suggestive tease and promoting unsafe behaviour? We live in a country that is more uneducated regarding sexual issues than we care to admit. Just where and when, I wonder, should the public start asking questions?

Or am I just turning into an HIV zealot?